Friction Is Communication.
We Translate It Into Language That Creates Connection.
You can't fix what you can't name. We diagnose exactly where your friction lives, translate what's being communicated, and give you the tools to build the bridge from conflict to connection.
You Know There's Friction. You Just Can't Name It.
You feel like it's impossible to work with certain people.
Your colleagues constantly ask: "How do I deal with that person?"
Confrontation. Miscommunication. Misunderstanding. Disagreements that never end.
You feel disconnected. Isolated. Nobody understands you.
You're experiencing friction, but you're treating it like a personal attack.
Friction isn't dysfunction. It's COMMUNICATION.
Communication can be diagnosed, translated, and bridged.
Why Friction Diagnostics?
Because you can't fix what you can't name.
Most people feel the tension but can't articulate what's actually happening. They blame personalities. They assume bad intent. They give up on relationships that could have thrived.
A friction diagnostic gives you clarity. It names the specific type of conflict you're experiencing. It translates what the other person is actually communicating. And it provides a bridge to connection.
The Three Types of Friction
Preference Conflict
How they do it isn't your preferred way
Passion Conflict
What matters to you doesn't matter to them
Process Conflict
You prioritize differently before moving forward
Not sure which friction type you're experiencing? Take the Friction Finder Quiz →
Most friction falls into one of three categories.
The EBIB Framework
How your patterns create your experience.
Environment
Environment shapes your Beliefs
Your past experiences set the standard.
Your family, life and work experiences, previous leaders, and mentors taught you what “normal” behavior looks like.
What you saw modeled became your baseline for how people should operate.
Belief
Beliefs shape your Identity
Your preferences and convictions about the “right” ways to operate became part of who you are.
You have core beliefs about how people should show up, communicate, and perform.
These beliefs shaped your sense of self.
Identity
Identity drives your Behavior
How you see yourself shapes how you see others.
Your view of who you are influences what you expect from everyone around you.
Your identity determines your default behaviors.
Behavior
Behavior creates Friction
When someone operates outside your proven methods, it feels wrong.
Not because they’re wrong, but because it challenges what you know works.
Their behavior conflicts with your lens. And that’s where friction lives.
Choose Your Path to Connection
Individual
For personal awareness
Personal behavioral assessment
60-minute 1-on-1 debrief
Personalized Conflict Report
Personal Assessment Debrief
Relational
For two-person dynamics
Two behavioral assessments
Relationship friction mapping
Joint debrief session (90 min)
Personal Assessment Debriefs
Team
For team dynamics
Full team assessments
Team dynamics report
Team workshops
Leadership coaching calls
What Our Clients Say
“Super beneficial to any team, group, and organization. I finally understand why my business partner and I kept butting heads. It wasn't personal, it was preference conflict. Now we have language for it.”
— John M.“The relational diagnostic saved my marriage. We weren't failing. Speaking different languages. Daniel helped us translate what was happening and Bridge the Gap.”
— Michael R.“Great information to improve teamwork to make the dream work! Being able to better understand each other’s perspectives enables improved communication, climate, productivity, and promotes a joyful work environment.”
— Carolyn T.Ready To Transform Friction Into Connection?
Start with a diagnostic. End with understanding.
Not sure which solution?
